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WTF is adagents.json?
adagents.json is the publisher-controlled file that tells buyer and seller agents who is actually authorized to sell inventory for a domain — with a real example you can host today.
AdCP 3.0 Signals a Bigger Ambition Than Media Buying
AdCP 3.0 expands the protocol beyond buying mechanics into governance and market structure — raising questions about who encodes the rules of automation.
Prebid.org Says It Will Host an Open-Source Sales Agent
Prebid.org is moving beyond auctions, announcing plans to host an open-source sales agent aimed at automating parts of publishers’ direct sales workflows.
AdCP Is Announced: A New Protocol Aims to Let Software Agents Buy Ads
The Ad Context Protocol was announced with the goal of enabling software agents to plan, negotiate, and execute advertising buys directly with publishers.